How we work
Travel advisors are open to new touring product ideas; those with a strong market fit for their customers are most likely to be adopted and sold.
There are three stages for the full service but each can be implemented as a stand-alone package of activity. This modular approach gives you maximum flexibility.
We aim to add value, so if it suits you to handle some of the activity with our support, great! We are happy to help.The package of support and services we provide is shaped to fit your budget and circumstances. In some special cases a local budget may not be needed at all.
Stage 1:
Define the offer
We check each route meets trade criteria for commercial success, conduct a business audit to ensure sufficient quantity of product exists, identify gaps in provision, and business support needs. New products that can increase profit often need time to think through. We take a trade perspective to identify, describe, and cost new products and then get them into the marketplace.
Stage 2:
Prepare and connect
Explaining the benefits of the booking and distribution supply chain and working through concerns and questions is time consuming. We work one to one to support businesses without an existing system, identify their best distribution mechanism (or channel manager), and guide them from initial start-up to self-maintenance to ensure an accurate data feed reaches travel advisors.
Stage 3:
Take to market
We match destinations and touring routes to niche tour operators and travel advisors to create mutually beneficial and profitable relationships. Sometimes our existing trade partners are a good fit, or we find new partners by undertaking sales missions and attending trade events. Sometimes we have a trade ready product or can create one where we think there is demand.